The 7 C’s of Effective Communication – Explained with Examples (2024)

An effective communication takes place when the message sent across by the conveyer is clear and easily comprehended by the receiver and relevant response is fed back to the one who conveyed the message and the flow continues similarly.

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Although communication takes place at all times, if it is done effectively is a matter of dispute. For the most part, people don’t communicate efficiently, and this has been one of the predominant contributors to interpersonal conflicts.

Lack of proper listening, psychological conditions, poor comprehension skills, absence of mind, ambiguity in the message conveyed, and improper usage of words are some of the most frequently occurring mistakes during conversations.

So what makes communication effective? What are some of the tips and strategies that can be applied when communicating in general?

We are constantly in touch with people, texting, sending emails, creating reports, attending conferences and whatnot. So how can we scale up our communication game? What would make us stand out and seem distinctive in this world swarming with competitors?

The 7 C’s of Effective Communication

The 7 C’s of communication is an excellent strategy formulated by Scott Cutlip and Allen Center in the year 1952 in his book “Effective public relations”. This came to be utilized by people across the globe and is one of the most operative strategies used to date.

It involves the following C’s:

  1. Completeness
  2. Correctness
  3. Conciseness
  4. Courtesy
  5. Clarity
  6. Consideration
  7. Concreteness

These strategies apply to both written and oral communication. The one who is aware of and makes use of these 7C’s in a sensible manner can become a good and effective communicator.

1. Completeness

This is one of the most significant aspects of effective communication. Completeness refers to giving full information about something rather than just saying it in bits and pieces. It’s the right of the recipient to receive access to the whole chunk of information to be able to follow the sender’s line of reasoning in regards to the matter being discussed.

For example, when Peter told “write a short passage on data science and send me”, Shawn couldn’t understand the context whatsoever. He had too many questions in his head about the topic, its length and the style of writing, where this piece of writing go etc.

Instead, Peter could frame his instructions as “Shawn I want you to write a 100-200 word short essay on the recent trends in data science. Submit it to me by the end of this day. I need it for our blog.”

Completeness holds much higher salience during the delegation of tasks when the subordinates need detailed instructions to pursue a task at hand.

2. Correctness

The genuineness and the value of your speech lie in its correctness and authenticity. It’s better to keep quiet rather than talk about something that you aren’t so sure of. The correctness of the speech would reflect directly on your personality and so it should be given utmost prominence.

The legitimacy of the factual information, the language used and grammar are some of the aspects of correctness amongst others.

If your audience spots any errors or blunders in your speech, it is no longer valued and they are likely to be distracted. The credibility of the speaker would also receive a massive hit and therefore the effectiveness of the communication will be compromised.

Related: Language Barriers

3. Conciseness

Conciseness is to keep the speech short and crisp. Nobody likes listening to someone who delivers long and draggy speeches because people lose interest and attention very easily. When interacting or delivering the speech, the ultimate objective is to make sure that the message is received in its intended form. Lack of conciseness will lead to the loss of essence in the content. Make sure to keep your speech brief and precise.

For example,

Intended message: “could you please receive Amanda from the airport?”

Delivered method: “Yesterday was a tiring day. Last night I couldn’t sleep properly. My wife has severe migraine and she’s down. I couldn’t have breakfast in the morning and I am tired. Amanda has taken her flight from Indonesia last night. She would reach here in some time. It would be nice if someone could pick her up from the airport.”

In this example, the message was simple. Yet, the sender makes it seem complicated and leaves the recipient feeling puzzled, irritated or exhausted. Also, he may deny the request. Such delivery of a message makes the message lose its value.

Related: Semantic Barriers

4. Courtesy

Courtesy refers to communicating with politeness, genuineness and respect for the person on the other side of the conversation. It will naturally scale up the value of communication. Courtesy is a tendency which stems out of empathy for people.

To be courteous doesn’t mean just use polite, magical phrases like “thank you”, “sorry”, “please” and “excuse me”. It also means to be honest, respectful and empathetic of people and not make sarcastic or any other form of passive-aggressive remarks.

One classic example would be from the infamous movie “Mean Girls” where Regina would tell a fellow classmate about how she loves the skirt she was wearing. As the girl leaves, Regina would tell her friend Cady how that was the ugliest skirt she has ever seen. This is an example of how you should not communicate.

In many instances, people use the power of their intellect and status to belittle the plight of others. This is so especially among those who bully the perceivably weaker ones for their timidity, racial backgrounds, gender, and color among many other aspects.

The global star Priyanka Chopra narrates in an interview about her high school days when she was severely bullied by her schoolmates. She was called names like “brownie” for her skin color and her ethnicity so much so that she was forced to have lunch inside a toilet cubicle.

Related: Assertive Communication

5. Clarity

Clarity is to transfer accurate and easily comprehendible messages to the receiver. Before choosing to talk, be clear about your goals for the conversation. Let the other person know what your objective is for the interaction. To make your speech clear, always use simple language rather than using intricate phrases that would make comprehension difficult.

The recipient shouldn’t be made to “read between the lines”. Even if the content is complicated in nature, try to divide your ideas, distill it and make it as simple and clear as possible as that would make it easy for the receiver to grasp the information well.

6. Consideration

Consideration is quite similar to that of courtesy. It means to consider the other person and to address them putting you in their place. In other words, you talk to someone in a way you would want someone to talk to you.

For example, if you prefer someone to talk to you with respect and politeness, you would exhibit the same behaviors towards others. Just as that of courtesy, one should be inherently empathetic to be able to show consideration for the other person. When you are considerate, you sincerely regard people’s interests and benefits.

To be considerate also means to acknowledge the situational factors of the audience that you address. If you are going to give a talk on astrophysics amongst a bunch of seven-year-olds, the only response you would receive would be the sound of yawning and snoring; maybe even a giggle here and there if you’re lucky.

So when you talk to someone, remember to acknowledge their background such as their age, language proficiency, culture, literacy level, mental state, character, interests etc. so that you may be relatable to your audience and your intended message reaches them successfully.

7. Concreteness

Concrete communication denotes your message being specific, meaningful and focused. You don’t beat around the bush to get to a point. Rather it is solid and concise. You avoid vague and ambiguous messages and only strive toward making your information well received by the recipient. Your speech is crisp yet brimming with beneficial information. You incorporate factual evidence and figures to enhance the authenticity of your speech.

For example, when you say “Depression is a global issue”, you don’t just bluntly make that claim but also pitch in the statistical values and empirical evidence to support your statement.

And now, for your upcoming presentations make sure to follow these strategies and show up your confidence. These effective strategies may take you to the place of success at your workplace.

Best of luck!

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The 7 C’s of Effective Communication – Explained with Examples (2024)


The 7 C’s of Effective Communication – Explained with Examples? ›

The 7 Cs of Communication help you to communicate more effectively. The 7 Cs stand for: clear, concise, concrete, correct, coherent, complete, and courteous. Though there are a few variations. You can use the 7 Cs as a checklist in your written and spoken messages.

What are the 7 C's of communication with examples? ›

To ensure that you communicate most efficiently and engagingly as possible and thereby enhance your productivity at work, you need to follow the 7 Cs of effective communication: Clear, Correct, Complete, Concise, Concrete, Coherent, and Courteous.

What are the 7 principles of effective communication explain each? ›

The seven C's of communication is a list of principles that you should ensure all of your communications adhere to. Their purpose is to help ensure that the person you're communicating with hears what you're trying to say. The seven C's are: clear, correct, complete, concrete, concise, considered and courteous.

What is clarity in 7Cs of communication with examples? ›

Clarity is ensuring what you're saying is communicated clearly and with no room for misunderstanding. Good advice for being clear includes: Use simple language and focus on core points of your message. Don't use idioms to prevent any confusion and ambiguity.

What do you think is the importance of the 7 C's of an effective communication? ›

In conclusion, the 7 Cs of communication are essential for effective communication. They provide a framework for delivering messages that are clear, concise, complete, correct, courteous, considerate, and concrete.

What are the 7 elements of communication with definition? ›

There are 7 major elements when we talk about the communication process. These are: sender, ideas, encoding, communication channel, receiver, decoding and feedback. We will talk in this article about a specific situation: the online communication. How we can define communication?

Which of the following is part of the 7 C's of communication? ›

The seven C's of communication involves: clarity, completeness, conciseness, concreteness, courtesy, correctness and consider. these seven C's of communication is of utmost necessary to facilitate an effective communication process.

What is 7 C's of communication with examples in PDF? ›

They are: be Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. The document discusses each of the 7 Cs, providing examples of good and bad communication based on that principle.

What is completeness in 7cs of communication with examples? ›

To ensure completeness in communication, it's important to provide all the relevant facts, details, and context that the recipient needs to fully grasp the message. You also need to answer any anticipated questions or concerns that the listener may have. Example: Incomplete Communication: “We need to improve sales.”

What is an example of courtesy in 7cs of communication? ›

For example, if you're meeting with employees to announce pay cuts, you can communicate courteously by omitting humor and expressing remorse. Some other considerations for courteous communication include: Speak to your audience with the respect. Avoid making assumptions about your listeners.

Are the 7 Cs of effective communication applicable in all types of communication? ›

In this post, we reinterpreted the »7 C's« of effective business communication to fit scientific purposes. They are applicable to both oral and written communication.

What are the 7 types of communication? ›

Summary: Let's explore the seven types of communication: verbal, non-verbal, written, feedback, visual, group, and mass. Through examples like speaking, body language, emails, and more, we delve into how each communication form plays a unique role in effective interaction.

What are the principles of communication with examples? ›

The 8 basic principles of communication are clarity, timeliness, coherence, urgency, conciseness, correctness, courteousness, and completeness. Similar to Cialdini's principles of persuasion, the eight principles of communication are the driving force behind messaging that resonates and persuades.

What is an example of courtesy in communication? ›

Courtesy is more than just good manners. Courteous communication means acknowledging your audience by showing respect, making eye contact and speaking politely and conversationally. You can engage your audience with relatable humor , levity and stories when appropriate.

What is the process of communication with an example? ›

The communication process is the steps we take in order to successfully communicate. Components of the communication process include a sender, encoding of a message, selecting of a channel of communication, receipt of the message by the receiver and decoding of the message.

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