The Best Makeup for Men to Put Your Best Face Forward (2024)

Think of it as camo for your face.

By Garrett Munce
The Best Makeup for Men to Put Your Best Face Forward (1)

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Companies have been spending big on R&D to create new tools to cover up problem areas and help you look your best. It’s time to add complexion products (okay, makeup) to your grooming arsenal.

Read more: Best Grooming Products for Men

The Problem: Zits

The Fix: Call on concealer. Match your skin tone exactly—brands like Fenty are available in 50 different colors. Place a dot right on top of the pimple and then use your finger in a tapping motion to blend it in. (Do not rub it. You won’t get enough coverage.)

The Tools

The Best Makeup for Men to Put Your Best Face Forward (2)

Laura Mercier Secret Camouflage

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Fenty Beauty Pro Filt’r Instant Retouch Longwear Concealer

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NARS Soft Matte Complete Concealer

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ELF Color Correcting Stick


Pro Tip: “Use a concealer that’s thicker and drier,” advises celebrity men’s groomer Amy Komorowski. And if you’re using tinted moisturizer, apply that first.

The Problem: Blotchy Redness

The Fix: Tinted moisturizer. Go with a shade that matches the color of your neck to balance out your skin tone. Apply a dot on each cheek, your forehead, and your chin. Smooth them together with your hands.

The Tools


Pro Tip
: To smooth pores and blur imperfections without color, use Tatcha Liquid Silk Canvas, says makeup artist Daniel Martin.

The Problem: Dull-LookingSkin

The Fix: A matte cream bronzer. Dab a few dots on high-sun- exposure areas of your face: the bridge of your nose, cheeks, forehead. Then gently blend them into your skin with your finger.

The Best Makeup for Men to Put Your Best Face Forward (10)

Benny Hanco*ck Pressed-Cream Bronzer

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Bobbi Brown Bronzing Powder

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Clinique Clinique Non-Streak Bronzer for Men

Now 40% Off

Pro Tip: Use matte: No-shine creams deliver a more natural effect. Try a little bit under your eyes to brighten them up, too.

The Problem: Shiny, Oily Areas

The Fix: A mattifying powder or a gel. Focus on high-shine areas like the nose, brow bones, and forehead. Just don’t use it all over your face—too much can make your mug look one-dimensional.

The Tools

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NARS Light Reflecting Pressed Setting Powder

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Kiehl's Micro-Blur Skin Perfector

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Clean & Clear Oil Absorbing Sheets

Now 33% Off

Pro Tip: If you want to de-shine on the go, use blotting papers, says Martin. They soak up oil but don’t dry out your skin.

The Problem: Dark Under-Eye Circles

The Fix: Start with a depuffing eye mask under your eyes to smooth and hydrate, says Komorowski. Then apply a dot or two of concealer on the inner corner (close to your nose) and another at the outer corner. Blend together. Finish with a swipe of matte bronzer to blend it in.

Read more: Best Eye Creams for Men

The Tools

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Jaxon Lane Bro Mask Eye Gels

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Peter Thomas Roth Hyaluronic Cloud Hydra-Gel Eye Patches

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Jones Road the Face Pencil

Pro Tip: Choose a concealer that matches your skin tone—the Face Pencil is available in more than 20 colors. Don’t go lighter, because then you’ll have raccoon eyes.

The Problem: Unruly Brows

The Fix: Trim any long hairs with scissors. Then smooth every- thing with a brow pomade. “Just brushing them up opens the eye area and makes you look more awake,” says Komorowski.

The Tools

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Benefit Gimme Brow+ Tinted Volumizing Eyebrow Gel

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Lashify Control Wax

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Glossier Boy Brow

Now 41% Off

Pro Tip: Using a tinted eyebrow gel instead will add color to make your brows look fuller, says Martin. Choose one that matches your hair color or a shade lighter.

Read more: How to Trim Your Eyebrows

Find Your Match

Good news: Companies have greatly expanded their shade ranges to make finding a color for nearly any skin tone easier. But so many options also means so many decisions. If you can’t find your exact skin tone, try the two closest shades and mix them, says Komorowski. And warmer undertones—pink, yellow, orange—help even out redness, she adds.

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The Best Makeup for Men to Put Your Best Face Forward (22)

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